So little time yet so much to learn
In this opening article, we aim to expand on the need for any company no matter what or who they are, to research any product or market thoroughly before making any move, even the simplest, basic level of information is or might be critical to the business plan. Services like Evernote! make it easy to gather snip it's of information and disseminate it easily to one or a group of people even allowing them to add to or comment on the research. It is not restricted to just one researcher, many can add information at any time, and the equipment involved can and often is no more than an iPad. The original article and subsequent updates can be found on the Konrannsoknir.com site